The New P-Process: Steps in Strategic Communication
English
|
| Source:
Johns Hopkins Bloomberg School of Public Health Center for Communication Programs,
2003
: 16 p.
This brochure highlights the steps within the P-Process, a framework designed to guide communication professionals as they develop strategic communication programs. This step-by-step road map leads communication professionals from a loosely defined concept about changing behavior to a strategic and participatory program with a measurable impact on the intended audience.
- Regions/Countries:
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- Global |
- Egypt
Toolkit last updated: 23 May 2012
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