Comprehensive Approach to IUD Promotion in Pakistan
Source:
Maximizing Access and Quality (MAQ) Initiative,
2006
: 4 p.
This marketing case study details the experience of PSI and its Pakistan affiliate, Greenstar, in the development of a social franchise network of private doctors, paramedics, and pharmacists to increase access to reproductive health care, and specifically IUDs, by low-income Pakistanis.
- Regions/Countries:
- Pakistan
Toolkit last updated: 23 May 2012
The information provided on this website is not official U.S. Government information and does not represent the views or position
of the U.S. Agency for International Development, the U.S. Government, or The Johns Hopkins University. Read our full Security & Privacy Policies.