A Field Guide to Designing a Health Communication Strategy

Source:

Johns Hopkins Bloomberg School of Public Health, Center for Communication Programs,
2003
: 308 pp.

The purpose of this book is to share a set of steps and tools to help ensure that behavior change communication efforts are developed strategically— with participation from all stakeholders, clear goals, segmented audiences, and effective messages based on sound research and credible theory. The text is based on many years of experience in the field and is supplemented with real-world examples and case studies and can be applied to creating demand for injectables.

Personal Author: 
Sullivan GA, Yonkler JA, Morgan W, Merritt AP
    Regions/Countries:
  • Global
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