PROFAMILIA had been routinely providing Norplant for 30 years when it successfully switched to Jadelle in 2002. Counseling clients about the comparative advantages of the new implants is necessary, especially where Norplant is well-known and liked. This counseling led some women to choose Jadelle. Others, however, still preferred Norplant, while it was available. Once PROFAMILIA stopped offering Norplant, counseling was very effective in helping Norplant-seeking clients accept Jadelle.