This paper describes how the Extending Service Delivery (ESD) project has implemented an integrated male engagement program to address gender and family planning / reproductive health in a workplace HIV / AIDS Program. The program, called Healthy Images of Manhood, was launched in January 2008 in partnership with Unilever Tea Tanzania Ltd. (UTTL) at the company's estates in south-central Tanzania. It is now being replicated at Unilever Tea Kenya Ltd., many other Kenyan companies, and community programs in Burundi focusing on Congolese refugees and internally displaced Burundians.