Tuberculosis and the Media: The Importance of Communicating Messages with Partners
Source:
INFO Project at the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs,
2008
: 2 p.
This brief focuses on the following points:
- Planning is the key to a successful tuberculosis (TB) communication program or activity.
- Choose a format for contact with the media that best fits your audience and message. Identify the SOCO (“single overriding communication objective”) that you want your audience to remember.
- Identify and train a spokesperson to represent your program to the media.
- Regions/Countries:
- Global
Toolkit last updated: 11 October 2011
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