This brief focuses on the following points:

• Tailor interaction to the individual. Clients fall into four categories with different needs:
  • New clients who know what method they want,
  • New clients who need help choosing a method,
  • Satisfied method users returning for supplies or routine follow-up,
  • Clients returning with problems or concerns.
• It takes two. Both the client and the provider need to communicate effectively.
• Providers should listen actively, assess and meet clients' needs for information and support, respect their decisions, and facilitate method use.
• Clients should participate actively in a dynamic interaction, providing essential information, asking questions, expressing preferences and concerns.
• Programs should support and reward good CPI as a clear expectation.